Vision Statement:
PLTW’s vision is to ignite the spark of American ingenuity, creativity and imagination within all our students.
This statement expresses the emotional and inspirational qualities of the PLTW program. It also seeks to make education for America’s youth an engaging, exciting and enjoyable experience, as well as support the vitally important spirit and fortitude of American ingenuity.
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Mission Statement:
PLTW’s mission is to ensure that America succeeds in the increasingly high-tech and high-skill global economy, by partnering with middle schools and high schools to prepare students to become the most innovative and productive in the world.
This statement presents a set of significant and tangible high-level PLTW benefits. It provides a real- world context to view PLTW’s activities and the desired impact. It aligns PLTW with the goals that have been articulated by our leaders in government and the private sector.
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Positioning Statement:
PLTW is the nation’s leading provider of STEM education.
The new PLTW position statement is intended to be rational, grounded and straightforward. It’s a leadership positioning that provides many benefits to the PLTW brand, including solid credibility and proven success in the market. In addition, the elevated stature helps to confirm in the minds of educators and administrators, as well as students and parents that the PLTW program is a prudent, trusted and valuable choice.
